You’ve probably heard of online directories. A simple listing, a hope that someone stumbles upon you. But at In Detail Directory, we knew that wasn’t enough for hardworking wedding and event suppliers. That’s why, since our conception in 2011 and launch in 2014, we’ve been “ahead of our time,” evolving far beyond a mere directory into a sophisticated, proprietary lead generation platform.

So, what makes IDD different? How do we consistently deliver “quality vetted leads” straight to our 5,000+ trusted suppliers? Let’s peek behind the curtain.

It Starts with Attracting the Right Audience:

Our platform isn’t a passive billboard. We actively work to attract couples and event planners who are in the active search phase for wedding and event services. These aren’t casual browsers; they are individuals and companies with events on the horizon, specifically looking for suppliers like you. We understand their search behaviour and what they’re looking for.

The IDD Filtering & Vetting Magic:

This is where our “proprietary event suppliers platform” truly shines.

  • Targeted Matching: When a potential client searches on our platform, our system is designed to connect them with the most relevant suppliers. This isn’t a random lottery; it’s about matching their needs with your specific offerings, style, and service area.
  • Real-Time Delivery: Leads are filtered and delivered to you in real-time. This means you’re connecting with potential customers when their interest is highest and they are actively looking to make decisions.
  • Eliminating the Noise: Crucially, we combat the plague of “fake leads, bots, which is kind of ruining a lot of suppliers’ bookings and revenue.” Our systems and processes are designed to weed these out, ensuring the inquiries you receive are from genuine potential clients. This saves you immense time and frustration.

Analytics & Transparency:

Knowledge is power. Our platform has an analytics system built in. This isn’t a black box. We can actually provide insights into what’s happening: how many customers are visiting, what services are in demand, and how your presence is performing. This data helps us refine our strategies and helps you understand the market.

More Than Leads – A Supportive Community:

While the technology is advanced, the human element is vital. “It’s more so a community as well,” as we often say. Through the IDD platform, you can network with other reputable suppliers. This creates opportunities for collaborations, referrals, and shared learning, helping everyone “push and grow.”

The “No Major Competition” Claim:

When we state, “There is not another platform created like In Detail Directory,” it’s because we’ve built something unique from the ground up, focusing specifically on the needs of event suppliers and the quality of connections made. We’ve facilitated over 41,888 connections to date, a testament to our distinctive approach.

Ready for Smarter Lead Generation?

Stop hoping to be found and start being actively connected with clients who are ready to book. Experience the IDD difference.